Why People Mistake Good Deals for Rip-Offs.In another experiment, the ventral putamen, a region of the brain that processes reward, was more active when people drank Pepsi than when they drank Coke—except when they were told that they were drinking Pepsi. Coke’s brand appeal is so powerful, and our ability to determine the value of cola so fickle, that our brains respond differently as soon as we learn that what we’re drinking isn’t Coke. The physical experience doesn’t change at all, but we’re unable to peg the value of a brown, caffeinated soda until we know where its life began.
posted by crossoverman
on Oct 22, 2013 -
Glengarry Glen Rossendures mainly as a spectacular display of verbal warfare and alpha-male gamesmanship. There’s a musical quality to it, with a great composer and a great chorus hitting the complicated runs of broken dialogue and solos that weave into profane poetry and nuggets of philosophical wisdom. Perhaps the greatest sign of the movie’s success, owed equally to Mamet’s script and this cast, is that it does a great sales job in itself, convincing us that there’s nobility to men who lie for a living — a bill of goods we’re all too happy to buy.[more inside]
posted by Trurl
on Sep 29, 2011 -