"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
"Once universally praised for founder Brad Fitzpatrick’s open-source platform and commitment to a free userbase—he once vowed that LiveJournal would always have basic (non-paying or ad-supported) accounts—LiveJournal is known these days mostly for being popular in Russia (the Russian name for blogging is “LJ.”) and Singapore, and for housing gossip blog Oh No They Didn’t."
posted by rollick
on Sep 7, 2012 -
Fifteen years ago
this week, programmer Ron Britvich
launched version 1.0 of Active Worlds
. Started as an autonomous project of Worlds, Inc.
(a spinoff of educational gamesmaker Knowledge Adventure
), Active Worlds was one of the first and most ambitious attempts to create a 3D virtual community on the web.
Built on the architecture of Britvich's Worlds Chat
beta, Active Worlds debuted
in the form of Alphaworld
, a sunny green infinite plane open to public building
. In its opening years Alphaworld experienced a land rush of construction
, resulting in an anarchic starfish sprawl larger than the state of California
. A sister company, Circle of Fire, was soon founded to craft additional themed hubs
, and once individual ownership of worlds became possible the AW community spawned a veritable universe of hundreds of worlds
Although the company
has seen its ups and downs
since those heady times and its fortunes have slowly dwindled, the Active Worlds platform survives
to this day
. Look inside for a simple guide on how to log in to the (free) service, rundowns of the best worlds, links to essays analyzing the program's legacy, and other content summing up its venerable community
. [more inside]
posted by Rhaomi
on Jul 4, 2010 -
The tech business world has forever hyped the idea of "virtual communities," but it appears that the internet is actually making us more connected
. Back in 1967, Stanley Milgram (of Milgram Experiment
fame), proposed that we are all connected, on average, by six degrees of separation. The idea rapidly entered the popular consciousness, spawning a parlor game
, and a hit play
(and subsequent movie.) [more inside]
posted by CheeseDigestsAll
on Sep 7, 2008 -
Are you "e-fluential"?
It's possible you are without even knowing it--you never know who might be listening in
. While I don't find all gadget/soft drink/product discussions insidious, it does seem like they pop up pretty regularly. Has anyone here been contacted?
Or are these companies (and others like them) just targeting product-oriented boards?
posted by _sirmissalot_
on Oct 30, 2002 -
Bike Messengers Love IndyMedia
-- Bike messenger Harim Veracruz says that the IndyMedia site has been "a godsend" for him and his colleagues. "All the messengers are using it," he said. "There's a map of the city, information on who is going to be where, what parts of the city to avoid, how to get from here to there fast, even restaurant recommendations. It's a very helpful site." Veracruz said he's even "gotten educated as to why these people are so angry" by reading some of the political news on the site, and is considering joining a protest walk to the U.N. on Friday.
posted by johnb
on Sep 8, 2000 -