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The PC industry is built around an idea of almost infinite variation: different Wi-Fi adaptors, different Ethernet chipsets, different GPUs, different USB3 controllers. This variety is then reflected in the systems available from manufacturers—and more importantly, it's reflected in the way the systems are actually built. … The big reason that HP wants to get out of the PC business is that it's simply not very profitable for HP—and that's true for all the major PC OEMs, Cupertino excepted. Cheap PCs are certainly important for making computing accessible, but they also mean that PC vendors have made themselves vulnerable: endless price cuts and a failure to emphasize the value of a quality product have cut revenues and slashed profitability. Desperate to compete on pricing and pricing alone, the mass-market PC OEMs have ended up cutting their own throats.Ars technica explains why the PC industry is having such a difficult time trying to build a competitor to the MacBook Air.