Should Apple change its name? After all, they changed the way we use computers. They changed the way we design. They recently changed their logo. That would certainly be thinking different now, wouldn't it? Personally, I'd like them to change their minds and release a six-slot G4 chassis...
I'm sorry, but using Java to play back streaming media does not make for a 'playerless' environment. Java is the player, and it needs to be active in order for this product to work. The only true 'playerless' browser environment uses server-push and html meta-refresh.