MetaFilter posts tagged with copywriting

Long form journalism on the Web is "not working."

thisisdrew — Tue, 25 Aug 2009 12:17:20 -0800

Long form journalism on the Web is "not working." - TIME.com Managing Editor Josh Tyrangiel ..Among the detractors of this statement is David Sleight, Deputy Creative Director of BusinessWeek.com: "Really? It’s 2009 and we’re still having this conversation?" Scattered industry advice on this topic varies from moderate to extreme, and while web analytics paint a convincing picture of web readers, some wonder if long form journalism has EVER worked. Of course there seem to be other factors at play, like methods of presentation and quality of content.

Clever Print Ads from Around the Globe

jonson — Sun, 31 Dec 2006 21:23:48 -0800

Sandeep Makam is an advertising copywriter who lives in India - his Blog is called twenty-four, and it's devoted to displaying the most interesting global print advertising he runs across. A couple of my favorites so far include this Red Cross spot for the ongoing victims of Chernobyl (click on the images to get the full size), and this great bit of typographic fun. More favorites listed inside. Similar, previously.

I uppercased K.D. Lang’s name in a story... and it felt good.

chicobangs — Fri, 10 Sep 2004 10:36:52 -0800

Testy Copy Editors is a site run by WaPo Financial Copy Editor Philip Blanchard, with guest columns and discussions dedicated to blowing off steam for people in the occasionally tense business of making words fit, parse properly and make sense in print.

If you've actually edited copy under a deadline, or know someone who has, you know how thankless the job can sometimes be.

sylloge — Thu, 31 Aug 2000 17:20:55 -0800

AOL Buys Quack.com That Enables Access with Voice <— this is the worst headline I have ever seen.