Mother Jones reports on the annual California Dietetic Association conference, where highlights included a panel titled "Sweeteners in Schools" sponsored by the Corn Refiner's Association, and a lunch catered by McDonald's.
"Food is very important here," said Hazan of the parents federation, "and we can't have children eating any old thing."
"We absolutely have to stop children from being able to serve those sorts of sauces to themselves with every meal. Children have a tendency to use them to mask the taste of whatever they are eating."The French government, in an effort to honorably represent traditional Gallic cuisine to its schoolchildren, has banned the indiscriminate application of ketchup during school meals, reserving it only for the once-weekly serving of Gallic fries. [more inside]
In honor of the fifth annual Fluff festival (tomorrow afternoon in Union Square, Somerville, MA), I bear gifts: • Fluff Rum Sauce (and other recipes via the Online Yummy Book) • A Flufferettes jingle (.mp3, via that old dusty web-tome, History of Marshmallow Fluff, unfortunately not subtitled "The sticky path from Somerville to Lynn") • And a Fluffernutter. (complete with "radically extreme" 90's TV ad) [more inside]
The Corn Refiners Association, which represents firms that make corn syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns, and web sites, (Previously) promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient "corn sugar," arguing that a name change is the only way to clear up consumer "confusion" about the product. (VIA)
The Corn Refiners Association has created a series of commercials to counter the increasing sentiment against high-fructose corn syrup. One commercial presents a lovely tableau of a couple in a park on a sunny day discussing how HFCS is not much to worry about (previously). A filmmaker reuses the technique to sell something a little bit less sweet.
Everybody knows that high fructose corn syrup (HFCS) is unhealthy, unnatural, and unappetizing. Or is it?
High-fructose corn syrup is a corn-based sweetener that has been blamed for being partially responsible for the obesity epidemic in the United States. Some producers of HFCS products have responded in the PR war over its health effects. Others may finally be giving anti-HFCS consumers what they want.
You are fat because there is too much corn. [NYT, forfeit of first-born son required] I love good old-fashioned materialism, and Michael Pollan (author of The Botany of Desire) scores one for the team with this article on the economics of corn production. Are we fat because New Deal agricultural policy was overturned in the 70s by Rusty Butz? Now there's a trailing question we can all enjoy.