Mother Jones reports
on the annual California Dietetic Association conference, where highlights included a panel titled "Sweeteners in Schools" sponsored by the Corn Refiner's Association, and a lunch catered by McDonald's.
In honor of the fifth annual Fluff
festival (tomorrow afternoon in Union Square, Somerville, MA)
, I bear gifts:
• Fluff Rum Sauce
(and other recipes via the Online Yummy Book
• A Flufferettes jingle
(.mp3, via that old dusty web-tome, History of Marshmallow Fluff
, unfortunately not subtitled "The sticky path from Somerville to Lynn"
• And a Fluffernutter.
(complete with "radically extreme" 90's TV ad) [more inside]
The Corn Refiners Association
, which represents firms that make corn syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns
, and web sites
) promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient "corn sugar," arguing that a name change is the only way to clear up consumer "confusion
" about the product. (VIA
Everybody knows that high fructose corn syrup (HFCS) is unhealthy, unnatural, and unappetizing. Or is it?
You are fat because there is too much corn. [NYT, forfeit of first-born son required]
I love good old-fashioned materialism, and Michael Pollan (author of The Botany of Desire
) scores one for the team with this article on the economics of corn production. Are we fat because New Deal agricultural policy was overturned in the 70s by Rusty Butz? Now there's a trailing question we can all enjoy.