RED ONE is a 12.6 megapixel digital film/HD camcorder developed by Jim Jannard, founder of the Oakley sunglasses company. The camera will retail for $17,500, and is alleged to outperform HD and digital film cameras from established companies like Sony, Arri, Panavision and Dalsa (whose offerings all cost well in excess of $100,000). The general consensus among pundits in media production circles is that Jannard's camera will be a true disruptive technology. Last night, no less than 24 hours after the very first publically available sample images from the camera's "Mysterium" sensor were posted to the RED Digital Cinema website, the company's development offices were broken into. According to Jannard, "Everything they took was camera and camera file related...there is no question all they came for was RED camera stuff." (Additional obligatory and annoying YouTube links: First public demonstration of the RED camera at the IBC convention in Amsterdam and the RED Q & A session that followed.)
posted on Sep 24, 2006 - View this thread