Fred and Ethel resurrected as corporate shills "Through the magic of Hollywood, famously tightfisted Fred (William Frawley) and his irascible wife, Ethel (Vivian Vance), are brought back to life in a series of entertaining vignettes," California-based PacifiCare said in a release about its new television advertising campaign.
Using body doubles, voice impersonators and computer-generated imagery, the national TV ads that will premiere in mid October will enable the two long-dead actors to "speak" once more. And, oddly enough, they'll be talking about PacifiCare's new drug plan.
posted by Artifice_Eternity
on Oct 10, 2005 -
Aslan gets a makeover? (NYTimes link, reg. required, sorry.) Apparently Harper-Collins and the C.S. Lewis estate see a Harry Potter-style merchandising bonanza in the Narnian Chronicles -- if they de-emphasize that pesky Christianity, that is, and write a few more Narnia books, and produce some plush toys of the Narnian characters. I feel queasy.
posted by litlnemo
on Jun 3, 2001 -