For 30 years, retail juggernaut Walmart used a small video production company to capture footage of its top executives -- sometimes in unguarded moments. Two years ago, they stopped using the company. But Walmart never signed a contract with the company...and now the material is "proving irresistible to everyone from business historians and documentary filmmakers to plaintiffs lawyers and union organizers."
Fred and Ethel resurrected as corporate shills "Through the magic of Hollywood, famously tightfisted Fred (William Frawley) and his irascible wife, Ethel (Vivian Vance), are brought back to life in a series of entertaining vignettes," California-based PacifiCare said in a release about its new television advertising campaign. Using body doubles, voice impersonators and computer-generated imagery, the national TV ads that will premiere in mid October will enable the two long-dead actors to "speak" once more. And, oddly enough, they'll be talking about PacifiCare's new drug plan.
Aslan gets a makeover? (NYTimes link, reg. required, sorry.) Apparently Harper-Collins and the C.S. Lewis estate see a Harry Potter-style merchandising bonanza in the Narnian Chronicles -- if they de-emphasize that pesky Christianity, that is, and write a few more Narnia books, and produce some plush toys of the Narnian characters. I feel queasy.