Why is (Radio) Shack -- a company that only markets to North Americans -- spending $20 million sponsoring Lance Armstrong and his team as he spends a year racing bicycles mostly in Europe? "Somewhere, someone has a Venn diagram showing the crossover between electronics geeks and cyclists. I’m sure those two sets have a lot of crossover
." [more inside]
posted by ardgedee
on Sep 4, 2009 -
The bike racing world has a tradition of attention-getting designs, but some spectators at this year's Tours of California or France might have done double-takes at some of the art on Lance Armstrong's rides. As it turns out, Trek and Nike have commissioned custom designs
promoting Livestrong, and as I write this Lance is cycling into Paris on a bike covered with butterfly wings, courtesy of Damien Hirst
. [more inside]
posted by ardgedee
on Jul 26, 2009 -
An open letter to Lance Armstong.
Subject: Minor changes to your screenplay.
You mean once he starts winning, he just keeps winning? There's never a serious doubt that he'll keep winning? It gets a little predictable, Lance. Think about this for a second: Rocky lost in the first movie, and that's the only one that was any good.
posted by RockyChrysler
on Dec 8, 2005 -
Armstrong Among Best Ever.
Mike Celizic at MSNBC
states his case for Lance, counteracting an earlier Ron Borges
column questioning if Lance was an athlete at all. I'd like to think Mike went into Ron's office and maybe cuffed him once or twice... Score one for the cyclists (earlier discussion here
posted by jalexei
on Jul 29, 2002 -
So, is there any chance the Tour De France will become more popular with US viewers? Or even that our own Tour will reach the interest levels displayed in Europe? I was absolutely on the edge of my seat during Armstrong's rush today, and I'm nothing of a biker.
posted by Kikkoman
on Jul 17, 2001 -