Why is (Radio) Shack -- a company that only markets to North Americans -- spending $20 million sponsoring Lance Armstrong and his team as he spends a year racing bicycles mostly in Europe? "Somewhere, someone has a Venn diagram showing the crossover between electronics geeks and cyclists. I’m sure those two sets have a lot of crossover." [more inside]
posted by ardgedee on Sep 4, 2009 - 78 comments

The bike racing world has a tradition of attention-getting designs, but some spectators at this year's Tours of California or France might have done double-takes at some of the art on Lance Armstrong's rides. As it turns out, Trek and Nike have commissioned custom designs promoting Livestrong, and as I write this Lance is cycling into Paris on a bike covered with butterfly wings, courtesy of Damien Hirst. [more inside]
posted by ardgedee on Jul 26, 2009 - 50 comments

Thirty-seven year old Lance Armstrong has announced that he will end his 3-year retirement from professional racing to try for a record eighth victory in the Tour de France.
posted by Bluecoat93 on Sep 9, 2008 - 70 comments

An open letter to Lance Armstong.
Subject: Minor changes to your screenplay. You mean once he starts winning, he just keeps winning? There's never a serious doubt that he'll keep winning? It gets a little predictable, Lance. Think about this for a second: Rocky lost in the first movie, and that's the only one that was any good.
posted by RockyChrysler on Dec 8, 2005 - 41 comments

Lance Armstrong - Le Tour de France It is that time of the year again T-Minus 8 Hours until the kick off of the Greatest Cycling Event in the World.....2004 Le Tour De France. Lance Armstrong is the Favored again to Win his 6TH Title in a row! In order to watch, listen and follow the race check out: Lance's official Fan club website or Le Tour's Official Daily Posting and Standing, lastly those of you who will need their daily fix without a computer Daily Results can be sent to your wireless phone via text messages. This will be a very exciting time from July 3 to July 25, one prologue and 20 stages and will cover a total distance of 3,390 kilometers or 2,106.5 miles. Go Lance.....Wear Yellow Live Strong!
posted by Max's Daddy on Jul 3, 2004 - 28 comments

Armstrong Among Best Ever. Mike Celizic at MSNBC states his case for Lance, counteracting an earlier Ron Borges column questioning if Lance was an athlete at all. I'd like to think Mike went into Ron's office and maybe cuffed him once or twice... Score one for the cyclists (earlier discussion here).
posted by jalexei on Jul 29, 2002 - 13 comments

Le Tour So, is there any chance the Tour De France will become more popular with US viewers? Or even that our own Tour will reach the interest levels displayed in Europe? I was absolutely on the edge of my seat during Armstrong's rush today, and I'm nothing of a biker.
posted by Kikkoman on Jul 17, 2001 - 36 comments