Seeking - How the brain hard-wires us to love Google, Twitter, and texting.
As the market plummets, it might be interesting to look at the neurological background in the breakdown of trust. The author, Jonah Lehrer, is a young brainiac writer for Seed and the excellent Frontal Cortex. l Scientists immediately discovered a strong neural signal that drove many of the investment decisions. The signal was fictive learning. l One way to think of the financial markets right now is that instead of being populated by rational agents, they're full of people with borderline personality disorder. [more inside]