Easycinema - Stelios Haji-Ioannou, founder of the European no-frills airline Easyjet, is planning to open Easycinema, the first of what he hopes to be a no-frills theater chain, in Britain (the London suburb of Milton Keynes) on Friday. All ticket buying will be conducted on the Internet (there will be no box office at the theater); tickets must be printed out at home; early buyers can purchase tickets for as little as $.35, while tickets purchased on the day of the screenings will cost $8.00; there will be no concession counter, no trailers, no ads. In an interview with the BBC on Sunday, Easycinema claimed that movie distributors representing the majors have balked at providing new releases or even quality second-runs.
posted by suprfli on May 26, 2003 - 31 comments