Companies Encouraged to Mine Your Email Messages for Marketing Information. DoubleClick redux only now with e-mail? "Companies should be adding code" to your HTML-based e-mail messages, recommends an analyst from Jupiter, in order to track what products you're recommending to your friends and lovers. You may have missed this one due to CNET's marketing-happy headline. P.S. Here's the original press release from Jupiter.
posted by leo on Jul 16, 2001 - 9 comments