Cars Under Covers

rzklkng — Thu, 04 Jan 2007 06:53:21 -0800

Broken Embargoes. Given the long amount of preparation required to print an automotive "buff book" (US examples include Car&Driver, Road&Track, Automobile, and MotorTrend), automobile manufacturers customarily provide them with access to concepts and new production vehicles months prior to the "official" public unveiling, requiring them to abide by an embargo on the images and data until a certain date has passed, usually to accomodate a carshow or other media event. In these cases, it was to coincide with the North American International Autoshow (NAIAS, aka Detroit Autoshow, 1/13-1/21), with the embargo lifted with either 1/7/2007 online publication or February print issues, which the buff books dropped the last week of a December. As soons as that happened, web outlets like b l o g s and various forums released their embargoed materials for each model. As a result, many manufacturers have had their marketing plans torn assunder (list and more background inside)...

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Cars Under Covers