"Conquer English to Make China Stronger!" is the philosophy of Li Yang, founder of the Crazy English school (and style) of language, described by some as "English as a Shouted Language" for its main method of shouting English words in public to overcome shyness. Li Yang has achieved Elvis-like popularity in China, not just through his public lectures but also through the sales of books, media, teaching materials, and a memoir titled "I am Crazy, I Succeed". Li Yang's unorthodox methods - which include encouraging students to "lose face" and cope with embarrassment on the way to success - have earned him fame and fortune, including headlining the 5th Beijing Foreign Language Festival and being the main English teacher for China's Olympic volunteers. Li Yang's secret to success: "... to have them continuously paying—that’s the conclusion I’ve reached."