Sending and receiving emails are important parts of his job. On average, he gets an email every 45 minutes. Sometimes, the interval between emails is only two minutes. Other times, it’s three hours. Although many of these emails are unimportant or stress-inducing, some of them are fun. Before long, whenever Michael S has an internet connection, he starts refreshing his email inbox every 30 minutes, and then every five minutes and then, occasionally, every two minutes. Before long, it’s a compulsive tic – the pecking pigeon of web usage.If the internet is addictive, why don’t we regulate it?
"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
"The rigorous division of websites into narrow interests, the attempts of Amazon and Netflix to steer your next purchase based on what you’ve already bought, the ability of Web users to never encounter anything outside of their established political or cultural preferences, and the way technology enables advertisers to identify each potential market and direct advertising to it, all represent the triumph of cultural segregation that is the negation of democracy. It’s the reassurance of never having to face anyone different from ourselves." – Charles Taylor, The Problem with Film Criticism
"On GChat, I type many things – sincere and not – that I would never say in person because it’s easy, when typing certain things into a box, to forget whom you are typing to." From Thought Catalog, writer Caroline Bankoff lists 45 things she thinks about when she thinks about google's chat service. [more inside]