6 posts tagged with essay and internet.
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Peak Advertising and the Future of the Web

"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
posted by Rhaomi on Jun 3, 2014 - 173 comments

To be read as a pair

The Rise of the Internet (Anti) Intellectual
posted by infini on Jul 22, 2012 - 72 comments

There is a pulse

The Eye That Never Blinks -- Internet Obsession [more inside]
posted by Potomac Avenue on Dec 19, 2011 - 16 comments

“Nothing she does is memorable, because she does so much.”

"The rigorous division of websites into narrow interests, the attempts of Amazon and Netflix to steer your next purchase based on what you’ve already bought, the ability of Web users to never encounter anything outside of their established political or cultural preferences, and the way technology enables advertisers to identify each potential market and direct advertising to it, all represent the triumph of cultural segregation that is the negation of democracy. It’s the reassurance of never having to face anyone different from ourselves." – Charles Taylor, The Problem with Film Criticism
posted by Rory Marinich on Nov 24, 2011 - 56 comments

Deindividuation and Polarization through Online Anonymity

The Guardian: Online commenting: How the internet created an age of rage
posted by zarq on Jul 25, 2011 - 93 comments

Lubricating Sincerity

"On GChat, I type many things – sincere and not – that I would never say in person because it’s easy, when typing certain things into a box, to forget whom you are typing to." From Thought Catalog, writer Caroline Bankoff lists 45 things she thinks about when she thinks about google's chat service. [more inside]
posted by Potomac Avenue on Jan 6, 2011 - 34 comments

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