Brazilian Blogger Bashing! The respected Brazilian newspaper Estadao decided to promote its new online presence by jokingly producing a series of ads with obvious misfits and asking such questions as "Is this the guy giving you dating advice?" and a video (youtube) comparing bloggers to monkeys. Bloggers are outraged "Why would you read a newspaper that compares bloggers to monkeys?". In today's newspaper, Estadao offers no apology but instead dryly recounts the facts. Meanwhile, the resulting controversy, with thousands of blogs weighing in, has driven a lot of traffic to their new site.
posted by vacapinta on Aug 21, 2007 - 25 comments