The 'attention economy' is so 2007. Now we have the 'engagement economy'. How to turn attention into engagement so we can enlist average joes to help save the world? How about permeating the game-reality boundary? Futurist, game-designer, and existential cookie roller Jane McGonigal assures us that gamers and gameplay are the answer to real world problems. And, apparently Serious Games are geting better. Killer Flu, Chore Wars, and Evoke are recent advances. The 7th annual Games4Change Festival, ending today, offers a spate of new promises. Hope or hype?
Ever wondered what would happen if all those people playing Farmville and Mafia Wars were trying to save the world instead? Enter Urgent Evoke, "a ten week crash course in changing the world," designed by Jane McGonigal (who previously designed World without Oil) for the World Bank Institute. Players take on tasks like the UN Millennium Development Goals. Wanna play? [more inside]
Primal source at GLOW (video), Burble London (an implementation of Open Burble) (video), Evoke (video) - the transformative artworks of Haque Design and Research. Interview with Usman Haque. Previously.