Breasts are everywhere in 2013’s new "Gatsby"… They’re pushed up to create cleavage, peeping out of frocks and fringed flapper dresses, and hugged tightly by clothes cut to show off curves. As Daisy Buchanan, Carey Mulligan is clearly wearing some sort of shapewear or bra under even her most modest clothes, to make her breasts seem perfectly perky.
Catherine Martin, the producer, production designer, and costume designer of "The Great Gatsby," says that she simply took the styles of the 1920s and amped up the sexy quotient—and made the dresses fit more like the designers intended.…
"Frankly, I am a bit shocked by Martin’s quotes regarding the 1920s—that she considers the clothes frumpy looking," [co-founder of the Fashion History Museum Jonathan] Walford says. "She was the wrong costumer to get the job if she can’t see the beauty in the real 1920s silhouette."
Like the larger fashion industry, mannequin design echoes seasonal styles that come and go, both in regard to technological improvements and the way we view our bodies. “It’s often the body attitudes and facial expressions that reflect what’s going on socially,” says Hale. Accordingly, the stiff, unnatural bodies of early mannequins were well-matched for the Victorian Era‘s restrictive ideas about women’s rights and fashions, which dictated they wear many layers of heavy fabric over tight-fitting corsets.
Can using different types of models benefit brands? Ben Barry discusses his Ph.D. research in Elle Canada, making a business case for diversity in fashion: women increased their purchase intentions when they saw models who reflected their size, age, and race. Jezebel summarizes, "Barry's research... casts doubt on the age-old theory that people buy things because advertising stokes their insecurities, creating a need that can only be filled by the advertised product. It suggests that advertising can work by inducing in the consumer feelings of affinity for and identification with the people shown in the ad."
posted by flex
on May 20, 2012 -
Vogue Italia relaunched their website last week (in Italian and English / pictures on the site may be NSFW,) with three new subsites catering to specific fashion industry demographics: Vogue Curvy (focusing on plus-sized models, actresses and celebrities,) Vogue Black (men and women of color,) and Vogue Talents (veteran and up-and-coming designers. "Talents" also encourages hopeful designers to submit their work for review.) "Curvy" and "Black" in particular have received some positive and negative attention and some wonder whether separating those two fashion categories is truly inclusive. Vogue responds.
posted by zarq
on Mar 1, 2010 -
Everybody Vogue. Well, really just the thin people. Vogue Magazine gets a tongue-lashing from Slate. Seems the fashion mag attempted a "body diversity" issue, but their idea of a large-size model is a size 8. Excerpt: "If "tall" and "short" and "pregnant" are body types, and Minnie Driver is "curvy," there's no need to admit the existence of the bottom-heavy, let alone try to dress the poor bastards."
posted by GaelFC
on Apr 2, 2002 -