Dee Dee bellbottom jeans. According to a friend who lived in Tokyo recently, Dee Dee is rumored to be one of the hottest independent brands this winter, among the ultra-hip Shibuya youth. Dee Dee's shop is just a few blocks from the notorious Shibuya 109 building, the homebase of all kogals. (prev) [more inside]
After I posted this article, many people asked me who listens to that berserk music. Well, it's most popular with Japanese girls lumped under the general term "gyaru". It is not really a fashion movement per se, as it has fractured into scores of rapidly-evolving subgroups--usually hostile to each other, even though many appear the same to the uninitiated. In fact, the book Japanese Schoolgirl Inferno, published in 2007, is already said to be out of date. This website is a bit more current. What do "gyaru" look like? There are now quite a few slideshows of gyaru on the streets of Tokyo on YouTube. Examples: here, here, and here. And for those who need to buy these "fashions", the primary bibles are FRUiTS and Egg. There is something wrong with that country.......