Online ‘Likes’ Herd Others to Similar Views
Researchers during the five-month study randomly altered the ratings of 101,000 comments. Those manipulated to be more positive were about one-third more likely than unaltered comments to receive a positive rating from the next viewer, and 30 percent more likely to achieve a high favorable rating.[more inside]
Who's your favourite? (SL-interrogation-of-cute-babies-YT.)
File under "LazyWeb 2.0": expialidocio.us. Maps your del.icio.us tagging habits over time. Not mindblowingly useful, but nifty nonetheless.