French Connection UK : what is the rag seller's corporate identity a "dyslexic" acronym for? The sober Boston Globe gets it, and takes the opportunity to consult ethicists on whether we should allow words in print just because people use them in real life.

Some readers objected to the ad's center spread, which featured FCUK in large letters, with the 'C' formed by an ocean wave. At least as many, maybe more, objected to a full-page photo of a young model in very short shorts, her legs apart, and ''Welcome to Fcukiki Beach'' written across her left thigh.

The real point is, who can afford to be choosy these days, with advertising still slumping? E&P's take from last summer still seems relevant.
posted by hairyeyeball on Mar 17, 2003 - 14 comments