This turns into one of those cases where researching a story gets weirder. The documentary Super Size Me centers on a documentary filmmaker's 30 day experience eating nothing but McDonalds. The film is doing amazingly well as a limited release documentary grossing more per screen than high-budget Troy. Here is the weird part, Reuters has picked up on a distributor press release claiming that MTV is refusing to air advertising for Super Size Me because the film is "disparaging to fast-food restaurants". The Reuters short seems to have quite a bit of legs. However a Hollywood Reporter article details MTVs side of the story placing the blame on the film's distributor. Is this really a case of a network getting cold feet? Or is it a case of distributor trying to pull the "too edgy for MTV" moneymaking ploy? And what is with the continually morphing Reuters clip that is just now being tossed onto doorsteps and stuffed into newsboxes across North America? (The film was previously discussed on metafilter back in January.
posted by KirkJobSluder on May 27, 2004 - 23 comments