Potty-Mouthed Princesses Drop F-Bombs For Feminism (YouTube; NSFW), FCKH8's new video campaign, has gone viral - attracting both praise & criticism. FCKH8's campaigns have sparked similar mixed reactions before. [more inside]
Not too long ago feminist ideals and other (mainly) women's issues like body image, street harassment or double standards in the workplace would have left most advertisers and brands running for the hills. The current fourth wave made feminism so popular that major brands discover it's actually a great way to sell stuff and are joining in with feminist messages in their advertising. Dove, Nike or Special K are fairly successful. Others not so much. Their "new and improved approach to gender equality [is] packed with 83% more cliches, 92% more hashtags, and 103% less meaning."
Advertising about menstruation has often emphasized the down side - the inconveniences that "feminine products" can save women from. They have also often focused on body-shaming - suggesting that ideally, no one should know you're even using them. Until now - a menstruation-related ad for HelloFlo, a company that sends tampons delivered to your door, regularly, when you need them. It is voiced and acted by a spunky young girl, who is not embarrassed but flamboyantly and splendidly proud of having her period.
The New York Times asks seven 'experts': Does makeup ultimately damage a woman’s self-esteem, or elevate it? [more inside]
This story could be called "The Quest for a Personality" -- or "15 Guys in Search of a Feminine Identity" -- or "How Miss Virginia Slims Got to Be the Kind of Girl She Is."
From UCSF's Legacy Tobacco Documents Library, "How an Agency Builds a Brand--The Virginia Slims Story." [more inside]
"Clay and many magazine people told me not to include a lesbian article in the first issue—and so, of course, we did."
The December 20, 1971 issue of New York Magazine came bundled with a 40-page preview of the first periodical created, owned, and operated entirely by women. The first issue sold out in eight days. 40 years later, New York Magazine interviews Gloria Steinem and the women who launched Ms. Magazine. (single page version.) From the same issue: How the Blogosphere Has Transformed the Feminist Conversation [more inside]
"Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves." Also: male gaze on the Gender Ads Project. Laura Mulvey's original 1975 essay on Male Gaze in cinema.
Okay, it wasn't exactly banned, but the new Dove ad for their anti-aging products-- featuring tastefully nude older women-- was pre-emptively rejected by broadcast networks. Dove's Campaign For Real Beauty shares reactions, lets you meet the cast, and invites you to discuss. Previously on MetaFilter: Dove's short "Evolution" about how image-manipulation distorts beauty standards.
This is not sex. A Web Essay on the Male Gaze, Fashion Advertising, and the Pose.
Has A&F stepped over the line this time? Calling it the "modern-day version of Underoos," a national clothing company is selling thong underwear in children's sizes - with the words "eye candy" and "wink wink" printed on the front.