Don't like those commercials that run before the movies in the theaters? Well, this weekend, Kraft Foods is introducing something new to screens across the U.S., "two- to three-minute branded-entertainment vignettes" that promise NOT to "knock you over the head with a bat as a brand commercial", but instead they... well... here's an example: Lunchables kids' meals present: Alien Field Trip* (Warning: more artificially cheesy than Cheez Whiz). Kraft and other big advertisers are betting that long-form ads will be "the Wave of the Future", and the perfect audience for them will be the folks who have already paid to see "Iron Man 2", "Sex and the City 2" or "Toy Story 3". What could possibly go wrong? [more inside]
posted by oneswellfoop on May 5, 2010 - 74 comments

Virtual Iceland Field Trips. 'Interactive geological map of Iceland showing 7 areas for which virtual field trips can be viewed. Choose, for example, according to the geology or age of the country to see the variation in landscape. '
posted by plep on Jul 20, 2004 - 2 comments