Celebrities naked with fish. Photography done for the Fishlove campaign which raises awareness about the destruction of the seas and the unsustainable practices that lead to over fishing. Founded by the restaurant, Moshimo and the actresss, Greta Saatchi it gathers celebrity, professional photography and fish to ask the question, "Are you a fish lover?" [more inside]
It started because of an odd ad for denture containers, Tooth Garage (for sanitary, safe parking of false teeth), and became one of the gags in Marvin Glass' collection of novelty products (whose gags would include fake vomit [prev], Rock ’Em Sock ’Em Robots, and more [prev] ); usually an inexpensive prank item or toy, but valuable when used as a promotional item for The Rolling Stones: Yakity-yak Talking Teeth, the history.
'It was an instant success,' Stan says. 'It's not surprising, because it meets all the criteria of a good gag. It's very cheap to make, so you could make a decent profit on it. It sells for a very cheap price, so it's easy to sell. And people just went after it. The numbers we hear tend to vary, but the story is it initially sold about 100,000 units a year, which, at the time, was a lot. Fishlove did very well with it.' The Inside Scoop on the Fake Barf Industry.