Yummy Science. Researchers unravel the complex combination of physical and emotional reactions that influence our perceptions of what tastes good.
Once upon a time, flavor research was a matter of asking housewives to munch a few potato chips... Now it's about providing an exceptional flavor "experience." And as scientists learn to exploit the ways we perceive flavor, food manufacturers will be able to refine their products to appeal to us as individuals. Welcome to the world of personally tailored mass-produced food.
posted by amyms
on Nov 5, 2007 -
17 comments
Did you know that
Merlot = cherry + plum + raspberry + strawberry + Dr. Pepper? Neither did I. But at the
Jelly Belly Wine Bar, you can recreate your favorite varietals in confectionery form.
posted by Vidiot
on Aug 10, 2005 -
20 comments
Tonight, when the grill is blackened with meat particles,"
he said, "I will literally clean it with the marinated onions so that all the flavor from the grill goes into them. That allows me to start the next morning. It's like baking sourdough. You have to save some to start the next batch."
Do you have a sandwich obsession?
posted by preguicoso
on May 1, 2002 -
73 comments
Oh cripes. Not again. Remember like a year or two ago when M&M/Mars switched the lime flavored Skittle with green apple? And it totally upset that harmonic flavor balance you get when you shove a handful of Skittles into your gaping maw? This time, it's much much worse. The lemon Skittle has been replaced with one of nine white Mystery Flavors! Guess all nine and get a "FREE CHEW THE CLUE
TM Screensaver."
Jesus Christ. Quit screwing with my candy, people.
Warning: site saturated with #FFFF00. May cause blindness.
posted by andnbsp
on Apr 15, 2002 -
43 comments