Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface? Motter Tektura
A bunch of display type hacks... who just happen to be the berries in my book. Ok, I'm a type geek, I admit it - and I've designed a couple of fonts myself... But the boys over at House Industries are without a doubt the hippest cats this side of a kerning table.