The beverages are consumed regularly by thirty-one per cent of kids between the ages of twelve and seventeen, and by thirty-four per cent of those aged eighteen to twenty-four. U.S. sales for energy drinks and shots now total more than twelve and a half billion dollars—a number that the market-research firm Packaged Facts predicts will grow by another nine billion dollars by 2017. A new study [note: behind paywall] , published in the November issue of Health Psychology, suggests that appeals by energy-drink companies to the thrill-thirsty male id are coming at a psychological and physical cost, however. -- Rachel Giese, How Energy-Drink Companies Prey on Male Insecurities
"There was no sleight of hand; each bite was cut open, pushed back together, then dropped on a table. The goal was to see moist white meat when it bounced." Inside the world of tabletop directing - the people whose job it is to make food look delicious.
The Porticus Centre is a repository for historical material from Beatrice Foods, Bell System and the Borden Company. [more inside]
"It's a different way of thinking about 'local' that's not quite as literal," says a consumer research consultant in an article running this week in alternative newspapers nationwide. The piece (by Stacy Mitchell of the Institute for Local Self-Reliance) describes the response of global and national companies to the reality that consumers are moving more of their dollars into purchasing at locally owned businesses, representing both a threat, and an opportunity for companies that can successfully rebrand themselves as 'local'. As with greenwashing before it, 'localwashing' seeks to lure customers based on perception of values alone, resulting in such phenomena as Frito-Lay highlighting farmers from 27 states as the "local" growers for its potato chips and Hellman's Mayonnaise piloting a campaign in Canada to present its product as 'local' because most of the ingredients are from North America.
Plan59's Demoinc Tots and Deeply Disturbing Cusine: Plan59 has a bunch of overdone goodness (in a white bread sort of way) but this is the best. Link to their main page
Everybody loves to hate the Arby's oven mitt. A slightly crazed version of mitt-hate. An editorial on how the commercials could have been amusing, but instead fell flat. Finally, scary stuff you can buy from Arby's (link on the left nav, can't link directly).
The food pyramid has been updated again, apparently. According to Frito-Lay, your major food groups now consist of fruits, vegetables, protein, dairy, and Doritos. (via Calpundit)
Chocolate, Blue 'Funky Fries' pulled from shelves The notorious
freedom french fries with the flavors of chocolate, cinnamon and blue-colored variety have been pulled by Heinz due to poor sales and overall revulsion by consumers around the nation (especially here at MeFi). Can you think of other such horrific failed foods that were disgusting from the start?
Ice-T to promote ice cream I wonder if they'll have an Ice Tea flavor.
Culture jamming The Sims. As discussed here a couple of months ago, the much loved McDonald's Corporation has a major deal with Electronic Arts. But with hundreds of virtual burger restaurants in Simsville - what's to stop gamers turning into virtual anti-globalisation vigilantes?
I'm not sure I want my ketchup "funky". Heinz announces "funky purple" ketchup, because their green ketchup was so successful.