Unfortunately, the monstrous PDF file previously available for download made that a 'challenging' endeavor. Thus, I thought it was very important to bring to everybody's attention the existence of an online, readable, searchable, text version of Frank Luntz’s Playbook. It is a masterpiece of manipulation and an historic political document.
posted by jb_thms
on Mar 3, 2005 -
WhatSpeak? Republican pollster Frank Luntz realized he had a problem. Many of his GOP clients had a consistently bad rap on the environment. Word on the street was they took in millions in contributions from polluting industries, and either sat idly by while environmental safeguards were weakened or, worse, led the charge to undermine decades of protections.
What to do? Instead of counseling his clients to take a principled stand against these polluting policies, Frank simply wrote a memo and invented LuntzSpeak - an exciting new way to put a positive spin on an abysmal environmental record.
Of course, this memo was supposed to be confidential. But lucky for us, Jennifer 8. Lee at the New York Times was given a copy by the Environmental Working Group. Now all of us can learn how to decode and use LuntzSpeak for ourselves!
Submitted in belated recognition of Earth Day. Hope you enjoy.
posted by nofundy
on Apr 23, 2003 -