"When global warming was recast as "climate change," that was Frank Luntz. When the estate tax became a "death tax," that was Frank Luntz. When the Affordable Health Care for America Act was held up as "a government takeover," that was Frank Luntz, too." How A Top GOP Strategist Is Helping Hockey Owners Craft Their Lockout Propaganda [more inside]
posted by mannequito on Oct 16, 2012 - 51 comments

Frank Luntz GOP Playbook Now Online: No Downloads, Searchable Text I can't stress enough the importance of reading this document. It is absolutely amazing how politicos co-opted so much of our language and led us down the path to THEIR agenda.

Unfortunately, the monstrous PDF file previously available for download made that a 'challenging' endeavor. Thus, I thought it was very important to bring to everybody's attention the existence of an online, readable, searchable, text version of Frank Luntz’s Playbook. It is a masterpiece of manipulation and an historic political document.
posted by jb_thms on Mar 3, 2005 - 85 comments

WhatSpeak?
Republican pollster Frank Luntz realized he had a problem. Many of his GOP clients had a consistently bad rap on the environment. Word on the street was they took in millions in contributions from polluting industries, and either sat idly by while environmental safeguards were weakened or, worse, led the charge to undermine decades of protections.

What to do? Instead of counseling his clients to take a principled stand against these polluting policies, Frank simply wrote a memo and invented LuntzSpeak - an exciting new way to put a positive spin on an abysmal environmental record.

Of course, this memo was supposed to be confidential. But lucky for us, Jennifer 8. Lee at the New York Times was given a copy by the Environmental Working Group. Now all of us can learn how to decode and use LuntzSpeak for ourselves!

Submitted in belated recognition of Earth Day. Hope you enjoy.
posted by nofundy on Apr 23, 2003 - 10 comments