"What if America wasn't America?" That was the question posed by a series of ads broadcast in the wake of the September 11th attacks, ads which depicted a dystopian America bereft of liberty:
Library -
Diner -
Church. Together with more positive ads like
Remember Freedom and
I Am an American, they encouraged frightened viewers to cherish their freedoms and defend against division and prejudice in the face of terrorism (
seven years previously). The campaign was the work of the
Ad Council, a non-profit agency that employs the creative muscle of volunteer advertisers to raise awareness for social issues of national importance. Founded during WWII as the War Advertising Council, the organization has been behind
some of the most memorable public service campaigns in American history, including
Rosie the Riveter,
Smokey the Bear,
McGruff the Crime Dog, and
the Crash Test Dummies. And the Council is still at it today, producing striking, funny, and above all
effective PSAs on everything from
student invention to
global warming to
arts education to
community service.
Additional resources:
A-to-Z index of Ad Council campaigns -
Campaigns organized by category -
Award-winning campaigns -
PSA Central: A free download directory of TV, radio, and print PSAs
(registration req'd) -
An exhaustive history of the Ad Council [46-page PDF] -
YouTube channel -
Vimeo channel -
Twitter feed
posted by Rhaomi
on Sep 11, 2009 -
69 comments
