5 posts tagged with fritolay.
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Mountain Blue

After the recent move of putting its Frito chips in its Taco Bell burritos, PepsiCo has made another attempt at cross-pollination of its various product divisions. Since their merger into PepsiCo in the '60s, Pepsi-Cola and Frito-Lay mostly kept their business lines separate, one focusing on drinks and the other focusing on what we shall generously refer to as 'foods'. In more recent years, though, PepsiCo has also begun pushing various Dorito products into its Taco Bell selection, and even gave Taco Bell its own personal flavor of Mountain Dew (did you know there's an entire wiki just for Mountain Dew? neither did I! (appropriately for this post, there is also a Mountain Dew Blue)). Anyway, in its most recently announced monstrosity, PepsiCo is testing a Dorito-flavored version of Mountain Dew. Needless to say, reactions are mixed. Also mixed are home-made mad-science Dorito/Mountain Dew experimentations. (don't forget to turn on the audio)
posted by Evilspork on Nov 10, 2014 - 99 comments

FritoLay Blue, or May The Odds Be Ever In Your Flavor

One of the craziest "crowdsourcing" exercises in Marketing today is Lay's "Do Us A Flavor" Contest for new potato chip flavors. The first year in the U.S., 'Cheesy Garlic Bread' defeated 'Chicken & Waffles' and 'Sriracha' in a popular vote to earn its creator a million dollar prize. Exporting the competition to Canada (where it was named "Do Us A Flavour"), had a more dubious result when 'Maple Moose' outpolled 'Creamy Garlic Caesar', 'Perogy Platter' and 'Grilled Cheese & Ketchup' then bombed in the stores. But both contests are back for 2014, with American contenders 'Bacon Mac & Cheese', 'Cappuccino', 'Mango Salsa' and 'Wasabi Ginger' and the Canadian competitors 'Bacon Poutine', 'Cinnamon Bun', 'Jalapeño Mac & Cheese' and 'Tzatziki'. No wild animals there, but in the U.K., their British brand Walkers is doing it's own "Flavour" with six choices: 'Cheesy Beans on Toast', 'Hot Dog with Ketchup', 'Pulled Pork in BBQ Sauce', 'Steak Fajita', 'Chicken Curry' and 'Ranch Raccoon' (no Rocket Raccoon endorsement implied).

If you thought it couldn't possibly be worse, here's how it could be. (based on past experience, 'Rancid Owl' and 'Marsupial Medley' COULD be future contenders)
posted by oneswellfoop on Aug 20, 2014 - 138 comments

WHAT AM I GOING TO DO WITH ALL THIS GOLD???

The Best Doritos Commercial You Will Never See on TV [more inside]
posted by ThePinkSuperhero on Jan 14, 2012 - 68 comments

Team Mitt to America: Create Our “New Official” Campaign Ad!

Taking a cue from Doritos (Frito Lay) which sponsored a contest for a user-submitted video ad to be aired during Super Bowl XKL, Mitt Romney’s campaign decided to follow suit, challenging “…you to make his campaign’s new official TV advertisement...using images and materials supplied on the campaign website.” “An online vote will help determine the winner.” Folks create ads. Folks vote for their favorite ad. “Way! He'll Set America Straight[video] (produced by Bruce Reed) garners more votes than the other top nine finalists combined. “[T]he campaign promised 10 finalists, but today it posted only nine...” Guess which one is missing? [more inside]
posted by ericb on Sep 26, 2007 - 16 comments

Chips Ahoy!

Everybody Loves Potato Chips! But not everyone is a fan of your nationally available tripe; for the true connoisseur, regional "estate" chips are where it's at. From the delicious, slightly vinegary "Utz Carolina Style Barbecue", to the St. Louis hot sauce flavored "Old Vienna Red Hot Riplets"; from the straightforward pleasures of Tim's Cascade Style Cracked Peppercorn to the more exotic temptations of Route 11's Mama Zuma's Revenge, these "micro-fryeries" will never threaten Frito Lay for America's spare change, but for those lucky enough to travel the U.S., they are a welcome taste of local flavor. The truly tempted can scratch that itch via the miracle of e-commerce, but don't expect them to get to your house in time for the Superbowl. Any other favorites out there to keep an eye out for?
posted by jonson on Jan 25, 2003 - 37 comments

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