“Tampon is not a dirty word, and neither is vagina."

After decades of selling tampons and "sanitary products" with ads containing nebulous, euphemistic images and language, Kotex launched a new product line, 'U by Kotex' and a 'Declaration of Real Talk Campaign' to encourage girls and women to speak about menstruation without embarrassment. Ironically, their ad was rejected by the major US television networks for mentioning the word 'vagina'. Here's the 'safe for the viewing public' version. / YT channel. [more inside]
posted by zarq on Mar 18, 2010 - 193 comments