Remember Goldieblox who fought for their right to infringe? Beastie Boys have agreed to settle the lawsuit, for a percentage of the revenues to be donated to one or more charities selected by Beastie Boys that support science, technology, engineering and mathematics education for girls. Class.
Toy-startup GoldieBlox (previously) had already proven their marketing savvy - then their new commercial went viral, and might even earn them an on-air spot during the Superbowl. But now they've got a lawsuit on their hands - brought by the Beastie Boys. [more inside]
Move over Barbie, Goldie Blox is coming to town. A kickstarter-funded construction toy + book series targeting at 5 to 9 year-old girls.