2D BOY made around $100,000 in a week. That’s $50,000 each for writing a blog post about a game they finished a year ago. By letting people pay whatever they wanted. 2D Boy stirred up a lot of discussion (previously) about game piracy when they used online scoreboard data to estimate an 82% piracy rate for their fantastic indie game World of Goo (previously). For World of Goo's first birthday, they decided to try the Radiohead model and let people buy the game for any price they choose. Now they've released extensive data about the results. Short version? "A huge success," even though the most commonly chosen price was only a penny. [more inside]
posted by straight on Oct 20, 2009 - 64 comments

You may have heard by now about World of Goo, an independent game which can best be described as a "physics/construction puzzle game" that touches on everything from beauty to consumerism to internet privacy. The developer, 2DBoy who had originally released the game under a "no-DRM, don't screw us" policy now estimates a piracy rate of 82%. [more inside]
posted by tybeet on Nov 18, 2008 - 46 comments