"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
Have a website? Use Google AdSense? Ever wonder what your cut of the ad revenue was? Google just revealed it this morning
: 68 percent for content ads, 51 percent for search.
. The big guys of the computer world get anti-competitive when some one gets to close to their turf.
Benjamin Cohen, the former teenaged dot.com millionaire, has run into a problem as he tries to make his next million: Google won't pay him for ads run on his website.
The New York Times reports
that community forum sites like Digital Point Solutions'
have created a system whereby forum participants share in the Google AdSense revenue (Revenue sharing FAQ
). Digital Point claims that no gaming of the system has occurred so far. A google search turns up at least a handful
of other sites
that are doing the same (but no major sites, it seems), and the latest drupal adsense module
apparently makes it easy to set up. Curious. [Full disclosure: I know nothing about any of this. I mean, I barely know what a 'blog is (and I'm sticking to that leading apostrophe -- it's the only thing standing between us and Babelian anarchy and we're not even sure 'Babelian' is a legitimate word so now we're really mired in the hypocrisy, huh?).]
is a website for bloggers who choose to put advertising on their blogs. Aparently an answer to Ad-Free Blogs
, this bunny seems to be very happy for the monthly check from Google Adsense.
by Click Defense for click fraud. Earlier Google had sued
Auction Experts for click fraud. Meanwhile Google shows profits up 600%
and its shares cross $300
. Will Google eat itself
. What is Click Fraud
and how to fight it.
This is a story
about some yahoo who registered several domains to spread his story about developing Peritoneal Mesothelioma after having Laser Hair Removal in Washington DC. For some reason he thought Wisconsin Lemon Laws were in his favor and he'd soon get a huge settlement paid with Best Buy gift cards. It turns out he should have had temporary medical insurance. Now he is looking for a Personal Injury Solicitor.
Google To Start Selling Banner Adverts
From the that-didn't-take-too-long-department, Google's ad sales VP Tim Armstrong says Google will now start selling graphical banner adverts. One concession to their old mores is that, for now, the banner adverts will only appear on affiliated websites running their AdSense
referral program (as does MeFi), and there is an opt-out. However... "We have no plans to show images on Google.com"
, said Mr. Armstrong "but we are not opposed to it"
Sorry Matt, you can't post in this thread.
Google changes its Adsense agreement so that anyone participating in the program is barred from talking about the program. First rule of Adsense, there is no Adsense.
google ad word abuse.
who sits at home thinking up these "creative" ways of getting more hits to their sites?