19 posts tagged with google and advertising.
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Peak Advertising and the Future of the Web

"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
posted by Rhaomi on Jun 3, 2014 - 173 comments

20% meant half-assed

"Why I left Google": James Whittaker joined Google from Microsoft in 2009. Now he want back to MS, and explained why he left Google
posted by growabrain on Mar 13, 2012 - 128 comments

Opt-out?

Visa and MasterCard have decided to start selling information about your purchasing history to advertisers. [more inside]
posted by jeffburdges on Oct 26, 2011 - 111 comments

"Got his nose in every colon..."

In a two minute-and-forty-two-second advertisment against advertising, Microsoft explains why you should use their product instead of that of their competitor [via]
posted by Blazecock Pileon on Jul 29, 2011 - 138 comments

Does it make me more money now?

Why Gawker Nick Denton is a genius - he can smell the page views!. The redesign he's championed (previously) is a convoluted nightmare which breaks the web and left blog posts unindexed Google. Page views are in the toilet. He may loose that bet. It doesn't matter, Nick Denton is a genius. Look, pictures of a naked man!
posted by Artw on Feb 16, 2011 - 148 comments

A piece of Google's action

Have a website? Use Google AdSense? Ever wonder what your cut of the ad revenue was? Google just revealed it this morning: 68 percent for content ads, 51 percent for search.
posted by mcwetboy on May 24, 2010 - 33 comments

Don't Try This At Work

The Google Job Experiment... or... how to get hired at Young & Rubicam using $6 of Google Ads. From the author of "50 Days Worse Than Yours" and "50 Relatives Worse Than Yours". Why it worked: [more inside]
posted by oneswellfoop on May 16, 2010 - 40 comments

Google answers data transparency concerns with Dashboard

This morning, Google launched a new feature called "Google Dashboard" that lets users view (and in some cases control,) what data is being stored on a range of more than 20 Google services, including Gmail, Calendar, Docs, Web History, Orkut, YouTube, Picasa, Talk, Reader, Alerts and Latitude. [more inside]
posted by zarq on Nov 5, 2009 - 59 comments

Dickworld

"Sense your customer's eyes from up to ten metres." Xuuk's eyebox is a long-range an eye-counting video camera. The device "simply shines a beam of IR light and counts how many times it sees redeye in the ensuing images, indicating that the subject was looking right at the camera". "We decided not to incorporate iris scanning," says inventor Roel Vertegaal. "We don't need to know the identity of the people looking at the ad. That's for other companies to do. And when that happens, we're happy to tag along, but we're not interested in moving in that direction if it's not necessary." Note: Some sites imply that Google is partnering with Xuuk, but that is a mistake. The device simply mimics Google's highly successful business model.
posted by chuckdarwin on Jun 20, 2007 - 54 comments

Googlepocalypse

Can the Marketing Universe be saved from the expanding event horizon of the ravenous black hole that is Google?
posted by XMLicious on Nov 2, 2006 - 14 comments

Pro-Ad Blog

Pro-Ad Blog is a website for bloggers who choose to put advertising on their blogs. Aparently an answer to Ad-Free Blogs, this bunny seems to be very happy for the monthly check from Google Adsense.
posted by neo on Nov 22, 2005 - 24 comments

Do Be Evil

Google To Start Selling Banner Adverts From the that-didn't-take-too-long-department, Google's ad sales VP Tim Armstrong says Google will now start selling graphical banner adverts. One concession to their old mores is that, for now, the banner adverts will only appear on affiliated websites running their AdSense referral program (as does MeFi), and there is an opt-out. However... "We have no plans to show images on Google.com", said Mr. Armstrong "but we are not opposed to it".
posted by meehawl on May 12, 2004 - 27 comments

CNN reports that Google is developing email ad service.

CNN reports that Google is developing email ad service. As if I don't get enough spam in my inbox! Google, please don't turn evil... please.
posted by crankydoodle on Jan 19, 2004 - 11 comments

First, do no evil...unless it costs us money

Sorry Matt, you can't post in this thread. Google changes its Adsense agreement so that anyone participating in the program is barred from talking about the program. First rule of Adsense, there is no Adsense.
posted by Mick on Oct 3, 2003 - 30 comments

Google refuses anti-war ad

Google refuses "Who Would Jesus Bomb" AdWord from anti-war site Unknown News The search engine's evolving rationale in the case, posted along the left-hand side of the page, is interesting. [more inside]
posted by mediareport on Mar 22, 2003 - 29 comments

disasmelity

don't breath
google shoots out some adds for cheap perfume with a search for perfume allegies...apropriate. but really...it's could be bad.
posted by lightweight on Nov 28, 2002 - 15 comments

Google says: Don't mess with Malcovich

Google says: Don't mess with Malcovich After Anita Roddick called actor John Malcovich a "vomitous worm" on her Web site (in response to his statement about shooting journalist Robert Fisk), she received a message from Google noting that her AdWord had been pulled. Google sent a message to Roddick stating: "policy does not permit the advertisement of 'Sites that advocate against groups or individuals (even John Malkovich)' on our website. We also do not permit sites that sell these products to advertise on Google." How extensive is this policy? Has anyone else run up against it?
posted by emptyage on May 21, 2002 - 29 comments

Pay-for-placement.

Pay-for-placement. Is this the beginning of the end for Google and we know (and love) it?
posted by Fofer on Feb 20, 2002 - 17 comments

Google appears to be telling a story with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?
posted by jkottke on May 2, 2000 - 22 comments

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