Are you curious how the brand of a large suite of complementary products is developed? It's more interesting than you might think.
Adobe describes the decisions that went into the new icons, splash screens, and other brand elements of Creative Suite 6.
posted by gilrain
on May 25, 2012 -
23 comments
"
Gridiron League is a collection of idealized NFL insignias that pay tribute to each team's history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the
Cold-Activated-era. This is not an exercise in nostalgia but an interpretation of the league's founding principles through the symbols that we, as football fans, identify with most."
[more inside]
posted by Doleful Creature
on Jan 25, 2012 -
45 comments
Remember AOL Time Warner, the poster child of dotcom corporate hubris? It's still around, if only for a few more days. On December 9, the current media megacorp will fraction off former computer network behemoth AOL as a web portal firm and online brand. And what will that brand be? It will be a stock photo superimposed with
a white Helvetica "Aol." And, well,
that's it.
[more inside]
posted by ardgedee
on Nov 23, 2009 -
145 comments
