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You probably remember him best for his famous green devil, tempting you with the esoteric delight of evil absinthe*, or the familiar image of the jester pushing the pleasures of Bitter Campari. Called by some the "father of the modern poster", and even the "father of advertising", Italian-born Leonetto Cappiello created over 1,000 memorable posters during his 40-year career in belle-epoque and fin-de-siecle Paris, and a quick look at a collection of his work quickly reminds us how enduring both his images and his basic concepts have been. (more...)
posted by taz on Nov 4, 2002 - 15 comments

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