The Gross International Happiness Project. An idea inspired by Gross National Happiness, the Kingdom of Bhutan's alternative to GDP.
The one-eyed demon. In 1999 Bhutan, one of the most isolated countries in the world (Bhutan seems to have been the model för Shangri-la in James Hilton's "Lost Horizon"), became the last country in the world to adopt television. The king of Bhutan wasn't much interested in gross national product, but in his own concept "gross national happiness" and he believed that TV would increase his nation's happiness. Since then, Bhutan has experienced a crime wave unlike anything the country has previously known. This article tells the story and claims that TV breeds crime. But the questions raised by this story are wider than that: what is it that makes our Western TV-Coke-advertisement-culture totally irresistible? Why do people instantly feel they want it when they see it? Why hasn't any nation looked at the junk we have to offer, laughed at us and walked away?