why americans will believe almost anything.
keys to effective spin control / public relations : "dehumanize the attacked party by labeling and name calling... speak in glittering generalities using emotionally positive words... when covering something up, don't use plain English; stall for time; distract... get endorsements from celebrities, churches, sports figures, street people - anyone who has no expertise in the subject at hand the 'plain folks' ruse: us billionaires are just like you... when minimizing outrage, don't say anything memorable... when minimizing outrage, point out the benefits of what just happened... when minimizing outrage, avoid moral issues."
posted by crunchland on Jun 23, 2003 - 43 comments