It's not your grandfather's Bazooka Joe. The ol' reliable chewing-gum icon gets hipsterized and multicultified, with a new DJ buddy and an African-American nerd sidekick. The classic pink mouth-filling wad in the goofy wrapper has also been reformulated, apparently. Note that it's not the first time Joe has tried to be down with teh youth, with decidedly mixed results. Next up for Bazooka Janes in Japan: gum that enhances your bustline. (Bazooka Joe previously chewed over here.)
posted by digaman on Jun 30, 2006 - 20 comments

Jay Mohr sells Pete Rose's chewed gum on eBay. There's no satire like self-satire, is there? ESPN talk-show host Jay Mohr had Pete Rose chew a piece on air, took it from him ("I have to touch it so I can tell the story," he said (more or less)), put it in a beaker that Rose then signed, and is now selling it on eBay to raise money for the Cystic Fibrosis Foundation. It's currently at -- no kidding -- US $1,050.00.
posted by mattpfeff on Apr 9, 2002 - 11 comments