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(Hollandse Eenheidsprijzen Maatschapij Amsterdam) is a quintessentially Dutch department store chain, specialised in selling unbranded no-nonsense goods at low prices. It is also known for its whimsical (previously
) advertising and strong corporate identity.
The art collective Mediamatic
decided to have a few multicultural laughs by launching "El Hema"
, an Arabic/Muslim version of the Dutch classic. [more inside]
posted by Skeptic
on Nov 12, 2007 -