You know those Coke Freestyle machines? Where you can make your own combos? Like, 127 of them? [more inside]
The Corn Refiners Association, which represents firms that make corn syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns, and web sites, (Previously) promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient "corn sugar," arguing that a name change is the only way to clear up consumer "confusion" about the product. (VIA)
Sugar: The Bitter Truth. Robert H. Lustig, Professor of Pediatrics at UCSF, discusses the biochemical properties of fructose and makes the case for why it should be considered, essentially, a poison. [Youtube, 1.5 hours] [more inside]
American Heart Association: American men should not consume more than 150 calories of sugar a day[pdf], American women 100 calories. paper[pdf]
The Corn Refiners Association has created a series of commercials to counter the increasing sentiment against high-fructose corn syrup. One commercial presents a lovely tableau of a couple in a park on a sunny day discussing how HFCS is not much to worry about (previously). A filmmaker reuses the technique to sell something a little bit less sweet.
What's a soda lover to do when Passover Coke has, well, passed over? Find other cane sugar sodas, of course! [more inside]
High-fructose corn syrup is a corn-based sweetener that has been blamed for being partially responsible for the obesity epidemic in the United States. Some producers of HFCS products have responded in the PR war over its health effects. Others may finally be giving anti-HFCS consumers what they want.
The Corn Refiners Association would like you to know two things. One: High Fructose Corn Syrup is just fine. And two: anyone who says differently is an ignorant jerk. [more inside]
A WTO victory came last week for the high-fructose corn syrup (HFCS) industry. HFCS is that controversial stuff that seemingly permeates everything in American consumer foods, from Gatorade to cough drops. Mexico had slapped tariffs on HFCS dumping in 1998 but agreed to revoke them in 2007, a move that will expand HFCS outside what is almost exclusively a U.S. market. The industry is quite firm that HFCS is safe, but there are some naysayers.