"Why should candidates, or issue groups, spend millions on traditional advertising when they can generate hundreds of thousands of hits from simply uploading a video? Take, for example, the Hillary Clinton campaign's use of a
Soprano’s spoof to unveil a campaign theme song....she generated a stunning amount of favorable press and television coverage (not to mention millions of dollars worth of free advertising)."
* A well produced video distributed on the Web can have great impact. For example, in a
dispute last year a United Steelworkers union video forced Goodyear back to the bargaining table. A
new video produced by the International Association of Firefighters
may have impact on Rudy Guiliani's campaign for President. "...[The video's] release on the Internet hints at a broadening effort to spread [the union's] dim assessment of the Mayor and has already drawn comparisons with the campaign by the
Swift Boat Veterans for Truth against John Kerry in 2004."
*
posted by ericb
on Jul 11, 2007 -
52 comments