Is Cinco De Mayo For Sale By the Alcohol Industry? In the 1960s, Chicano activists in Colorado promoted a boycott of Coors beer in response to employment discrimination against Latinos at Coors breweries. Coors had two problems. They had to fix their image with Latino consumers, and they had to figure out some way to get college students to drink more beer in May. The solution: start sponsoring Cinco de Mayo! Thus, even though Mexicans in Mexico celebrate their independence day on September 15th and 16th, Mexican-Americans are more likely to celebrate the May 5th anniversary of the Battle of the Puebla, which is not even commemorated with a national holiday in Mexico. In fact, the Battle of the Puebla was a skirmish in the Pastry War, a French intervention in Mexico that began because a French chef demanded several thousand pesos to compensate him for Mexican military officers looting his pastry supply.
Happy Thanksgiving or Is It? In 1939, Franklin Delano Roosevelt responed to pressure from the National Retail Dry Goods Association to move the official date of Thanksgiving back one week to the next-to-last Thursday of the month. FDR hoped that this would enliven the economy by adding one week to the Christmas shopping season, but he received considerable political flak for tampering with what many viewed as a sacred religious holiday. (Thanksgiving is considered sacred even though it only became a national holiday due to lobbying by the editor of a 19th century woman's magazine.) New Deal-era Republicans were especially bothered by the calendar change and one essayist at the American Enterprise Institute still seems to carry a grudge. Congress later resolved the issue by passing a resolution in 1941 that designated Thanksgiving as the fourth Thursday of November.