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Everybody loves forced perspective.

In the spirit of "Cog," here's Honda's "Illusions." Making of here. Via Hendrick Ball's "Grand Illusions."
posted by Marky on Nov 19, 2013 - 12 comments

What's in a name?

Sometimes the way you live your life is going to make a name for you, and sometimes your name is going to shape your life. Especially if your name is Harley Rider.
posted by HuronBob on Jul 8, 2013 - 70 comments

But can it play angry birds?

Honda demonstrates the newest version of their Asimo robot. "With a further advance in autonomy, the all-new ASIMO can now continue moving without being controlled by an operator. Moreover, with significantly improved intelligence and the physical ability to adapt to situations, ASIMO took another step closer to practical use in an office or a public space where many people come and go."
posted by empath on Nov 8, 2011 - 35 comments

I don't even drive!

In the mid 80s Honda produced a series of commercials for its popular scooter series by employing a motley collection of (mostly musical) celebrities. DEVO - Grace Jones (with Adam Ant) - Miles Davis - Loud Reed (or his music anyway) - Jim McMahon - Sandra Bernhardt
posted by The Whelk on Jul 9, 2010 - 33 comments

Pepsi Blue Pepsi Blue Pepsi Blue

Wieden+Kennedy is an international advertising agency with a reputation for clever, unexpected advertisements. Their most famous work is Nike's Just Do It campaign; they were also responsible for the breathtaking Honda Cog, which took six hundred takes to get right. Recently they launched the Leroy Smith campaign, starring Charlie Murphy (a campaign that included this delightful game), and some marvelous commercials for Old Spice. [more inside]
posted by Rory Marinich on Feb 11, 2010 - 45 comments

Suck, squeeze, bang, blow.

Honda insight 1.3 IMA SE Hybrid: "So here goes. It’s terrible. Biblically terrible. Possibly the worst new car money can buy. It’s the first car I’ve ever considered crashing into a tree, on purpose, so I didn’t have to drive it any more."
posted by Antidisestablishmentarianist on May 20, 2009 - 180 comments

Gasification.

Convert your Honda Accord to run on trash.
posted by gman on Jan 11, 2009 - 36 comments

From 0 to 60 to World Domination

"Engineers Rule" and "The Toyota Way": How Toyota and Honda have bested the Big Three.
posted by rollbiz on Nov 25, 2008 - 131 comments

"I can name that tune in 300 yards..."

"I can name that tune in 300 yards ..." Not for much longer, though. Honda prepared for an upcoming commercial by cutting grooves in a road in Lancaster, California. These grooves, if driven over at just the right speed and in just the right car (one guess!) should play something resembling the William Tell Overture. But once filming was done (and I'm sure the commerical will be as impeccably produced and successful as Honda's other ads), locals and tourists were left with the driver's equivalent of that huge floor keyboard in Big, with some drivers lining up to play over and over again. Result? The city will pave over the road today. But hey, we'll always have Anyang. And Japan (previously). And Denmark.
posted by maudlin on Sep 23, 2008 - 29 comments

"Va fan culo!"

Riccardo Patrese drives wife crazy in Civic Type-R (SLYT)
posted by slater on Sep 16, 2008 - 136 comments

Obi-Wan Can Drive My Car

Star Wars cars: Obi-Wan's Honda, Luke's X-Wing Truck, and the TIE Cycle.
posted by fandango_matt on Jun 1, 2006 - 16 comments

Making your case

What separates GM from Honda? The development process. An interesting read about Honda's lean and mean development process, as compared to the bureaucratic nightmare that exists at General Motors. A fascinating read and good insight into one of the many reasons why the domestic automakers are getting spanked these days.
posted by tgrundke on Apr 5, 2006 - 43 comments

Vroom vroom

Honda's last TV ad was a treat for Rube Goldberg fans everywhere. Their latest (9.4MB zipped H.264 video) is an excellent demonstration of the human voice as an instrument.
posted by Mwongozi on Mar 4, 2006 - 22 comments

But they still can't do dishes

Asimo gets an upgrade. His new abilities include running at 6 mph, operating a cart, serving tea, walking hand in hand, walking with a tray, facial recognition, and the ability to defenestrate you without moral responsibilities.

Videos of the Asimo in action.
posted by sourbrew on Dec 14, 2005 - 65 comments

Coming Through!

Goldwing Retriever
A Swedish company named Coming Through has developed a Honda GL1800 powered motorcycle mounted towing rig that lets the bike weave through traffic, arrive at the broken down car quickly, unfold the towing rig and then haul a car of up to 5500 pounds away before the traditional towtruck can even get there!
Here's a photo gallery and videos of the system in action. via
posted by fenriq on Aug 25, 2005 - 35 comments

Robot Evolution

Honda has upgraded Asimo. They've added jogging, autonomous continuous movement, some new joint designs, and better intelligence, expanding the range of humanoid robots, which includes, the Qrio from Sony, Isamu, and Toyota's offering that entered the fray earlier this year (previously discussed). (More)
posted by effwerd on Dec 16, 2004 - 27 comments

Honda Grrr Deisel Flash Game

Honda + Diesel + Bunnies + Garrison ± Alice in Wonderland = Flash Game! Taking the Corporate Flash game to new levels of abstraction, Honda UK, Garrison Keillor and Weiden+Kennedy have teamed up again to sell quiet diesel engines... with bunnies.
posted by fezdel on Oct 12, 2004 - 10 comments

Robots Everywhere

Now Toyota enters the robot race. Honda's humanoid robot, ASIMO, is such a splash, Toyota is entering the race, making robots designed to assist the elderly and incapacitated, and play trumpet with artificial lips. Shouldn't the US be making humanoid robots too? What do you really want your robot to do?
posted by kablam on Mar 14, 2004 - 21 comments

Hondafilter!

The latest Honda television commercial, "Sense" being shown in the UK, is the follow up to the widely discussed "Cog." It's quite not as cool as its predecessor, but still, an elegant, interesting concept. Apologies for the somewhat low quality of the java video stream.
posted by jonson on Jul 10, 2003 - 23 comments

And they said it couldn't be done ...

Manufacturing cars doesn't have to be a dirty business
Hats off to Toyota, which along with Honda, has a no-bullshit commitment to the environment.
posted by magullo on Jun 3, 2003 - 7 comments

Honda's

Ever played Dominos as a kid? Honda's new TV ad (56K/100K) in the UK takes the concept to extremes, using parts from a car.
Yes, it's an ad, but it's very, very amusing.
posted by Mwongozi on Apr 7, 2003 - 26 comments

So lifelike! Soon humans will be unecess...

Gracefull bipeds, miniature robot ballets.... Titled by the BBC as "Humanoid robots wow Japanese", The world's largest robot exhibit this weekend in Yokahama features Asimo by Honda ["Asimo can now recognise individual faces and can understand gestures as well as spoken commands. Meet him once and he never forgets, responding by approaching and calling your name on subsequent meetings."] as well as Sony's newest Aibo accesories and their stunning SDR-4X ll, a biped sporting "fluid walking motion and lifelike gestures." Epson Seiko caught my attention, though, with their dozen tiny Bluetooth controlled 12.5 gram Monsieur ll-P robot prototypes which executed a miniature choreographed ballet.

Pretty soon they'll be scuttling around on our walls like cockroaches, watching us......
posted by troutfishing on Apr 5, 2003 - 11 comments

Robots gone wild.

Honda expands their Asimo line of robots with a stunning 44 ft. unit developed specifically for Carmax. From the press release:
Based on Honda's Asimo robot, Carmax and Honda have developed a new version specifically for use in Carmax showrooms. The new version is much larger however - standing at roughly 44 feet tall. Because of its size, it is far less mobile but much more imposing. According to Thomas Folliard, V.P. of store operations; "We're already seeing an effect from the new Asimo sales force -- many potential shoppers are almost, to borrow a phrase, shocked and awed into buying a car.
I hate to be the voice of doom and gloom, but this sounds kinda dangerous.
posted by mecran01 on Apr 1, 2003 - 15 comments

attention rice-boys,

attention rice-boys, live in f43r. your civic has nothing on this ride...
posted by jcterminal on May 1, 2002 - 19 comments

Thank you very much, Mr. Roboto.

Thank you very much, Mr. Roboto. Both Honda and Sony have unveiled the newest versions of their humanoid robots. Honda favours a more practical design, while Sony's is geared for entertainment. Having just watched AI the other night, I'm wondering when and if people would want to have one around the house.
posted by Stuart_R on Mar 19, 2002 - 21 comments

Honda

Honda has released their 2002 and 2003 motorcycles and upcoming models. For those of us into that type of thing. I think Honda should have some strong sellers here, hopefully regaining some market share in naked bike and sport tourers as well as the large cruiser segment.
posted by mich9139 on Sep 21, 2001 - 11 comments

Turn your webwasher off for this link.

I hate banner ads, which is why I use webwasher, they're annoyingly large, wasteful, and don't work. The reason they are dying and taking the rest of the dot-com industry along with them.

I don't know much about Hondas or cars all entirely, but prius seems like a good idea, better fuel efficiency saves on money and doesn't pollute as much. The reason I like the ad though, is it's not intrusive, it doesn't have a 200k gif of a windows alert box telling you 'your connected is too slow. CLICK HERE to make it faster OK', it doesn't blink or use flash. It is tailored to a specific audience, people that look up directions and drive their cars, the product that the company sells.

I hope this is the future of advertising on the web, but then again, how exactly are you suppose to fish out people to buy your 'ultra small hidden bathroom cameras'?
posted by tiaka on Jul 27, 2001 - 21 comments

Another domain battle begins,

Another domain battle begins, as the Honda Motor Corp. is suing the owner of honda.net, a fan site owned by a web designer. The owner has his own take on it, and Alan Herrell wrote a nice summary too. Come on Honda, let it go, this is a pointless fight.
posted by mathowie on Feb 25, 2000 - 2 comments

Honda's releasing the first electric-gas hybrid car

Honda's releasing the first electric-gas hybrid car this year. It claims to get up to 70mpg too. I love innovative vehicles and cutting edge design, but I have to admit I think it's butt ugly (although, this does remind me of my old CRX). I bet they'll want $30k-$50k for it too. So close, yet so far... (update: they want about 20 grand for it - not that bad for an electric/gas car, but it is still just a two-seater)
posted by mathowie on Jan 21, 2000 - 3 comments

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