It is June 2, 2010 and Mark Zuckerberg is sweating. He’s wearing his hoodie—he’s always wearing his hoodie—and he’s on stage and either the lights or the questions are too hot. … “Do you want to take off the hoodie?” asks Kara Swisher.The varied cultural resonances of an unassuming garment.
“I never take off the hoodie.”
This is the greatest sweatshirt known to man? Maybe, but is it also the start of a revolution of American innovation in garment design? [more inside]