"SuperHeroes would use Hostess Cupcakes, Twinkies, or Fruit Pies to foil criminal plots, stop potential riots or capture escaping felons. No matter how nefarious the villain or potentially dangerous the situation, there was nothing the taste of fudgy icing or creamy filling couldn’t stop".

An ad man recalls the silly plotlines and stringent guidelines writing comic book advertisements for Hostess Cupcakes. A great collection of the Hostess ads here, and more here.
posted by iconomy on Jun 12, 2002 - 17 comments