"Some American consumers believe sriracha (properly pronounced SIR-rotch-ah) to be a Thai sauce. Others think it is Vietnamese. The truth is that sriracha, as manufactured by Huy Fong Foods, may be best understood as an American sauce, a polyglot purée with roots in different places and peoples." A Chili Sauce to Crow About.
posted by dersins on May 20, 2009 - 102 comments

Chile Pepper's Lonely Endorphins Club Cinema: I, II, III

Can all this be explained by Dr. Paul Rozin's Benign Masochism / Constrained Risk theory? I, for one, am not buying it, but any way you slice it, hot cock sauce is here to stay.
posted by NaturalScinema on Feb 23, 2007 - 35 comments

For some, it's an obsession. For others it's just a hobby. Some people just buy it, others make it. Some live to consume it, but sometimes it's not made to consume; just to collect. It's funny, racy, generic and specific. In any case, it's an interesting reflection of current events and popular culture.
posted by Kickstart70 on Apr 2, 2006 - 56 comments

ChiliBeer: [flash] Capsaicin has many, many medical uses and a few not so medical ones. Alchohol and capsaicin have been shown to help with heart disease, maybe they are just trying create a heart disease tonic? The good news is there are no interactions with cocaine.
posted by bigmusic on Nov 14, 2005 - 20 comments

Hot sauce reviews, a pepper primer, and ways to make your own.
posted by interrobang on Jun 20, 2004 - 29 comments

You can't make this stuff up. How much you wanna bet this results in an interesting ad campaign or at the very least a related product name change.
posted by jonmc on Dec 31, 2001 - 4 comments

Huy Fong rules. In the IT department of the ad agency I'm freelancing for the boys use a bottle a week, putting it on dern near everything. Check out the letters.
posted by Mo Nickels on May 31, 2000 - 1 comment

Our own CUJoe's current PhotoOp reminded me that I always forget the name of the units for measure hot pepper spiciness: Scovilles. For some reason this name won't stick in my brain. I always look it up here. Take time to worship.
posted by plinth on Mar 14, 2000 - 8 comments